News

When NOTO became available at CAP, I felt like a milestone was set for us.  I remember the first time someone told me about this store in the village that had all organic and pure products, with a very thought out selection of brands in addition to very interesting programming and features on their social.  I felt like home when I walked into the shop. The smells, the textures, the vibe.  It all felt good.  Now having NOTO there, it feels obviously even more special walking into the space in NY, and now in LA - It feels good to...

What does it mean to have a company that is gender fluid?  My reasoning to make NOTO this way is because I have felt that when a universal desire ( for me it's skincare, for FLUIDE it's identity through color ) is advertised towards one type of gender, you're being sold.  One thing I love about fellow gender fluid business owner, Isabella Giancarlo of FLUIDE, is that they hold no limits on who or what they will do to express beauty.  Their branded imagery focuses on the playfulness that beauty can create rather than it's gender identity.  I believe Identity should be playful,...

Dejha Ti is a multi-medium immersive experience designer.  What does this mean?  Allow yourself the opportunity to step into one of her environments, and be aware that you may not be aware of the emotion and curiosity she magically draws into your mind and body. Her work integrates environments, physical bodies and creative technology. Sometimes art hits a psychological and emotional string inside it's viewer and Dejha is a master at this technique - bringing together light, sound, form, identity, sexuality, and feeling.  I believe this understanding Dejha posses comes from a deep curiosity in humanity and universe.  With eyes wide, ears open, and...

SOCIAL STUDIES : Erica Chidi Cohen - Health Educator/Doula + Co-Founder/CEO of LOOM