A few years ago, my good friend Jaime took me to the most magical shop in the village in NYC.  She knew I was exploring more clean beauty in my life and knew this would be the most special place for me to come see on my next visit from LA.  She was correct.  During this time, there were very few non-toxic, clean beauty stores around.  This one was the most unique of all.  Tiny, cozy, but extremely meticulous in Its aesthetic and it's selection.  I hadn't quite launched NOTO yet, but was in the works of It, praying that one day my...

A while back I was scrolling through instagram and fell upon this beautiful human, and thought:  "I would be so honored to have them model for NOTO.  They seem so interesting, stunning, and unique."  Cut to maybe a year or so later and we just so happened to end up working together on a photoshoot.  Kismet, meant to be.  Simone then agreed to do a shoot for NOTO for our last beauty series, and my dreams came true.  Aside from being a beauty and one cool human, Simone is also an incredible photographer, artist, and dancer.  The talents are endless. ...

Laura Chautin is a New York based artist and illustrator. If you've been to the NOTO flagship store in Los Angeles, you've seen Laura's work gracing our tables.  If you've been to my house, you've seen Laura's work gracing my walls - Her sculpture bring great delight to the spirit, not only in the emulation of sweetness like her beautiful clementine plates or the divine female form of Rome's past set in primary color outlines.  Her work speaks to who she is inside.  A beautiful , sweet, playful, and imaginative being.  I feel so lucky having her pieces in our store, in...

Creative director, Stylist, and Editor in Chief of Cakeboy Magazine, Sean Santiago is a breath of fresh air in this often stale world of fashion.  Sean brings back the playful imagination in their work while all the while never shying away from making It sexy.  I remember the first time I met Sean.  It was at an opening in NYC.  There stood Sean, in high waisted silk trousers and platform pumps sprinkling magic behind every footstep towards me.  Kindness, humor, and extreme talent pouring out of every hole.  I feel so lucky to know such amazing humans, out there with...