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The whole purpose of NOTO was never about bringing another product line into the spotlight. The purpose has always been be on the ground together towards the representation, awareness, and change within our social systems. We believe that ALL BLACK LIVES MATTER ALWAYS. Supporting black focused organizations and BIPOC work has been something we have believed in since our inception. It's been at the core of what our work has been as a small company and social facing brand.  But we know we can do better, and we want to do better, and continue to push to do better, and more. I hope that this page is something we can offer to non black allies, to whom I also say tomyself as a white womxn: You must do more. You must do better.  Thank you to my beautiful community of black and brown friends who have given insight and have shown me ways to grow, despite It not being their responsibility or duty in any sense of the word. To those reading this, if you are able, help us grow this page together. Evolving It as we build on new resources to do the real work. Because I fully believe that the systemic racist system that America has been founded upon is not only cruel and unjust, but truly not sustainable. We have seen it over and over again. And will continue to see It, if we do not change our systems now. The people are speaking. The people demand justice.  The people will get justice.

As a queer female, first generation small business owner, caught in the capitalist system, it has always been at my core on creating a business model that not only focuses on wellness but also focusing on community, queer rights, and environmental issues.  Yes at times we offer a percentage of our sales to areas we believe in, because as a small business, that seems like one of the main ways we can pull in a bigger dollar than from what I can offer from my own pocket on my own. However, I do believe that going direct to the source is the best way to support. By putting the money right into the pockets of those who need it most.  Set aside buying your Deep Serum this month, use the olive oil you have in your kitchen instead, and put that money towards what really counts. To my white community ( including myself ): get out on the streets peacefully but with intention, get to the ballots and vote, educate yourself anti-racist materials, see a mental health counselor that can help you understand what has been ingrained either loudly or silently into your mind since birth, do the work, give your black and brown friends everything you can offer them, and if you find yourself without black friends, It might be time to reevaluate your bubble.  No more using the excuse of not knowing what to do or where to start. Let's work together.  Please email me directly if you would like to make adjustments or add to our list - 

 *******  - Signifies LGBTQIA+ Focus 




Here is a website dedication to

Hiring Black Female Creatives




Educate yourself and support Black owned Bookstores:

• A list of Black Owned Bookstores taken from Geraldine Chung of LCD's support page - words below are also by Geraldine, thank you Geraldine ! : 

  • The Lit Bar, a neighborhood bookstore in the Bronx, NY that has put together a reading list called, Dear White People, where you can pick up: 
    • White Fragility, by Robin DiAngelo
    • How to Be An Antiracist, by Ibram X. Kendi
    • Between The World And Me, by Ta-Nehisi Coates
    • The Fire Next Time, by James Baldwin
  • Semicolon Bookstore, a Black woman-owned bookshop and gallery in Chicago, IL whose Staff Picks include:
    • The New Jim Crow, by Michelle Alexander
    • Invisible Man, by Ralph Ellison
    • Their Eyes Were Watching God, by Zora Neale Hurston
  • Mahogany Books, a Philadelphia-based bookstore specializing in books written for, by or about people of the African Diaspora
    • The Bluest Eye, by Toni Morrison
    • How We Get Free, edited by Keeanga-Yamahtta Taylor
  • Uncle Bobbie's, another Philly-based bookstore
  • LA's very own Underground Museum has an incredible library and bookshop that is near and dear to my heart. Please support them in any way you can right now.
  • When They Call You A Terrorist, by Patrisse Khan-Cullors and Asha Bandele
  • Let The Children March, by Monica Clark-Robinson
    •  Ashay By the Bay - a children's bookstore in Vallejo, CA specializing in African-American and multicultural books for kids
      • Corinne Shutack has put together an amazing list on Medium called 75 Things White People Can Do for Racial Injustice. Read it when you feel at a loss for what you can do to help.


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