This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


SOCIAL STUDIES: Katie Hughes - Head of Brand Development at CAP Beauty

When NOTO became available at CAP, I felt like a milestone was set for us.  I remember the first time someone told me about this store in the village that had all organic and pure products, with a very thought out selection of brands in addition to very interesting programming and features on their social.  I felt like home when I walked into the shop. The smells, the textures, the vibe.  It all felt good.  Now having NOTO there, it feels obviously even more special walking into the space in NY, and now in LA - It feels good to be part of the CAP family.  
During a business trip to NY, I wanted to get in touch and put faces to the names behind our correspondences.  That is one thing I love about being a business owner.  Being able to develop real connections with the people you do business with.  Having a real bond, and excitement with them.  I got in touch with Katie, who was so welcoming and vibrant.  I could sense her joy for her work and she sparked my curiosity in her personal story and journey into her position at CAP.  Not to mention, I am jealous of her daily routine and may have to adapt some it for myself :) 
-xo Gloria 
Who are you?
I'm the Head of Brand Development for CAP Beauty, an all natural beauty and wellness company based in NYC. I manage our buying, strategic planning and partnerships. I consider myself to be a connector and a doer, and I find joy in bringing projects to life. 

Why do you make your work?
While in college, I took a summer trip to China and after witnessing the pollution and development challenges they were facing, I became very interested in conservation and city development. I worked for many years in green building and sustainability for a non-profit in Washington, DC and went on to study urban planning in grad school in Portland, OR. I've always been interested in health, wellness and food, and after experiencing some serious health challenges in grad school I decided to see if I could make a career bridging my interest in wellness and sustainability. I started exploring businesses in the wellness world and came upon CAP Beauty. They were just starting out, and it felt like a perfect fit. I applied for a part-time job posting, met with Kerrilynn and Cindy, and the rest is history. 

What do you believe in?
The power of women. One of my favorite things about my work are all of the bad-ass women I get to work with on a daily basis. 

Name one thing you say yes to? 
And one thing you say no to?
I always say yes to traveling. I don't say no to much, it can be problem. If I do, it's usually something late at night, I like my sleep. 

What change would you like to see?
Climate change reversed, people and businesses prioritizing the planet. 

Name one thing that makes you happy?
My two cats, Huey and Beatrice and my fiancé, Erik. I know that's technically three things, but they are my little family. 

How would you describe your personal routine ?
I'm a Taurus and very grounded, so my home comforts and week-day routines are non-negotiables. 
I've never been a morning person and wake up sooo slowly. Once I finally get up, I drink a huge glass of water and always dry brush before hopping in the shower. I have an obsession with body oils, so slather myself after the shower. For the face it's hydrosol, moisturizer, eye cream and sunscreen. Working at CAP, I'm very fortunate to have access to a ton of beautiful products, so the brands are always changing. I always take time to make myself breakfast, which is typically a smoothie, juice, chia pudding or a veggie scramble. I wear very little makeup and let my hair air dry so can usually make this all happen pretty quickly. I take the subway to work, which I don't love to be honest, so always make sure I have my favorite podcasts lined up on my phone (The Daily and Happier with Gretchen Rubin are two standbys).
I have a pretty in depth evening routine. I cook dinner for myself and my fiancé almost every night, it is my zen time. I also prep breakfast and lunch for the next day. I wash my face earlier in the evening and mask a few times a week. Then it's whatever oil/balm/serum combo I'm using and my facial roller for about ten minutes (I'm obsessed!). I light whatever incense or candle I'm feeling (usually goop or Bodha) and read every night before bed, sometimes for a few minutes sometimes for a few hours.

What did you want to be as a child?
An astronaut, archeologist and food tv star, in no particular order. 

Can you remember one solid piece of advice you've gotten for the growth of   your business work ?
That it's okay not to follow a linear path. Growing up in the Midwest, a lot of people I knew followed a very traditional life path. I've shifted my personal and career interests and goals quite a bit throughout my life, and as long as you are staying true to your values and staying excited, it's all good. 

If you could collaborate with anyone, who would it be?
The Wing. I admire everything they are doing, and would love to partner with them! 

Who is one person in media  that you feel is making positive and inspiring change?
Lacy Phillips. I recently started digging more into her work and courses on manifestation, and they are truly transformational. 


No more products available for purchase

Your cart is currently empty.