SOCIAL STUDIES : Ford - Photographer / Art Director

SOCIAL STUDIES : Ford - Photographer / Art Director
I met Ford just a few short months ago.  Instantly I knew we would be doing something together that felt honest, raw, and open.  Ford shot our latest NOTO campaign that involves all of our new rebranding.  Working with female photographers, especially when it comes to capturing the human body, has been one of my greatest realizations of importance in this industry.  What I mean by that is something along the lines of seeing what "beauty" or the human form looks like though the female gaze.  Seeing how differently the models respond and the over all energy of the shoot.  Now, I am not saying that working with a woman is completely more superior than a cisgender male....it's overall just very different.  Not only this, but also when I step back and examine my work on set, the female to male ratio of Photographers and Directors is heave on the male side.  Ladies, come on out and play!  It give me great joy to be able to choose my team.  I have worked with some amazing men, no doubt! But I am proud and humbled at the same time to choose to surround myself with some of the most talented women I know and will know in the future.
Ford takes her work and turns every moment into a story.  She above all else is most concerned with that...the intimacy of the story. What is the message?  Ford challenges our culture that is concerned with constant content being pumped out and lack of soul.  When you look at her work, you want to know everything about it and the subject.  She pulls you in and before you know it, you've entered her world.
-xo
Gloria 

Who are you?
Hi! My name is Ford. I'm a photographer, and I have a little photography gallery called Privacy.  The name is a fairly good indicator of what I’m about.  I’m interested in putting work out there that feels personal and intimate, and I want my relationships with collaborators and clients to feel that way too.  

Why do you make your work?
At bottom, it is just a way for me to talk to people. It’s fun and intimate and you can learn a lot and finish the day feeling newly connected to a human being. And then if all goes well, you end up with a picture that starts a few more conversations and hopefully those conversations are meaningful ones.  That’s the ideal chain of events anyway.

What do you believe in?
I believe in listening and asking lots of questions.

What did you want to be as a child?
A photographer, same as my mom.  I made a little book about this dream when I was 6, but it mostly revolved around my desire to push buttons.

How would you describe your personal routine ?
My dad sends me an inspirational quote that I read every morning, and that is as far as my personal routine goes. Here’s what he sent me today…

“I don’t deserve this honor, but then, I have arthritis and I don’t deserve that either.” Jack Benny (after receiving an award)

Who is one person in culture/ media / etc. that you feel is making positive and inspiring change ?
Not a person, but VICE is coming up with the most interesting ways to tell meaningful stories. It's obviously a very liberal platform and I am very liberal, but I just finished an episode of Hate Thy Neighbor (on Viceland) and I truly felt like this neo nazi was so capable of love and change.  And then I watch States of Undress and I find commonality with these women who just fucking love guns.  So I still hate guns but that is great. They're opening up the conversation and I really appreciate that in the world right now.

What change would you like to see?
I’d like less waste. People making things that they can get behind. That’s the path I’m trying to walk on.

 


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