"Packed with natural and organic ingredients sourced from nature, the line – multi-use, minimal and fluid in gender – spreads a message to embrace your own individuality."
"Gender inclusive cosmetics made with good for you ingredients. NOTO Botanics skincare gleans real results, while its multi-purpose color sticks and balms give you a shock of sheer, buildable color."
"NOTO Botanics is everything you want your modern beauty brand to be. Natural, clean, vegan, cruelty-free, ethical, gender-fluid, political, and committed to sustainability, inclusivity, and giving back."
Radical skincare created with all gender needs in mind.
Packaging made of recyclable + biodegradable materials.
Vegan, cruelty-free + botanic powered ingredients.
Give back program through monthly sales of our Agender Oil.
HOW TO WEAR IT
NOTO IS:
COMMUNITY FIRST // CHAMPIONING INCLUSIVITY + INDIVIDUALITY
CLEAN // MADE WITH VEGAN, NATURAL + CRUELTY-FREE INGREDIENTS
SUSTAINABLE // AND ETHICAL IN PRACTICE, INGREDIENTS + PACKAGING
PHILANTHROPIC // WITH AN AGENDER OIL GIVE BACK FOCUSED ON BIPOC AND LBGTQIA+ NON-PROFITS
NOTO IS: FOR ALL
THE LOVE IS REAL
DEFY Highlighter Stick is the same formula as our HYDRA Highlighter Stick...A community favorite:
"I love NOTO Botanics! The products are dreamy and unique in both scent and vibe. I enjoy using them every day and love what they do for my skin and my mood. I also love supporting a company with such a strong core, with ethics and vibrant creativity. NOTO just makes me happy. :)"
– Lindsey S., verified buyer
"I fell in love with NOTO six years ago and have been a dedicated and delighted customer since. I use all of the products and have several of the multi bene sticks as well as the dual brush and the bian stone. NOTO has enhanced my self care experience and improved my skin."
– Amanda T., verified buyer
"Excellent, have been a fan now for 6 years, first meeting Gloria in Silver Lake at some Christmas Bazar. I've turned on so many friends. Love this brand and its simplicity and value. Plus it's good for the soul and spirit, and feel it's a ritual of my day and wouldn't miss it for anything."
– Stephanie K., verified buyer
HYDRA HIGHLIGHTER
"I am older and I was looking for something to give me a glow without the glitter. This product was it. Wish I had tried this earlier. Also the sleek packaging means I can throw it into my makeup bag and take it anywhere."
– Indrani G.
GET TO KNOW OUR FOUNDER
Gloria Noto is a professional makeup artist and founder of inclusive, minimalist skincare line, NOTO Botanics. As a member of the LGBTQIA+ community, she created this all-natural, vegan line of edited essentials with every body + every body part in mind.
With over 15 years working as a leading makeup artist, Gloria saw how the space is filled with cocktails of chemicals + pollutants. While lacking inclusivity and representation. She sought out to create a new solution + community by developing a brand and products that reflected the changes we want to see – not only in ingredients, but also in the visual identity of what wellness and beauty could look like.
ABOUT NOTO
NOTO IS : FOR ALL OF YOUR PARTS
FORMULATED BY BEAUTY INDUSTRY EXPERT GLORIA NOTO, USING HIGH- PERFORMANCE PLANT- BASED INGREDIENTS FOR EFFORTLESS + HONEST RESULTS. OUR EDITED COLLECTION IS DEVELOPED WITH A MINIMALIST INTENTION, DIVERSE NEEDS + GENDERLESS MULTI-USE FUNCTION. TO SUSTAINABLY NEED LESS BUT HAVE IT ALL IN A MOVEMENT TOWARDS RADICAL SELF CARE.
CONSCIOUS IDENTITY
SELF IDENTITY SHOULD BE FUN, RADICAL, UNIQUE + THOUGHTFUL TO THE ENVIRONMENT + OUR COMMUNITIES. NOTO IS MADE IN SMALL BATCHES, BOTTLES ARE MADE OF GLASS, PLASTICS ARE MADE OF PCR MATERIAL. BOXES ARE MADE OF RECYCLED BIODEGRADABLE MATERIAL. WITH A CORE OF GIVING BACK, WE ALSO SUPPORT THE MOVEMENT TOWARDS A BETTER WORLD OF REPRESENTATION, SHARING YOUR STORIES + SOCIAL AWARENESS.