NOTO PRIDE '21 — THIS IS / YOU ARE / NOTO IS : NATURAL

INTRODUCING NOTO'S FIRST "CAMPAIGN" TO CELEBRATE PRIDE '21. BROUGHT TO LIFE BY OUR AMAZING TEAM, COMMUNITY, MODELS & PHOTOGRAPHER, SIMONE NIAMANI THOMPSON.

YOU ARE / THIS IS / NOTO IS : NATURAL

"I've been told my whole life by the outside world that who I am and who I choose to love isn't natural. I'm looking to reclaim that message and let people know that who you are, no matter how you choose to identify is natural and welcomed here, leading with love and expression." - GLORIA NOTO, FOUNDER

We chose to focus on the word NATURAL for Pride not only to signify that NOTO is a natural product, but to tell a larger story to celebrate and embrace what makes you "naturally you". 

We shot our Pride Campaign with amazing friend, and LA-based queer photographer, Simone Niamani Thompson. We asked each couple / individual to lead their portion of the shoot with their authentic self-expression and creativity, sharing with us what Pride means to them, how they feel the most naturally themselves & to answer the statement —  "I AM: _______". Head to our Instagram to see some BTS footage of the Pride shoot.

 

NOTO IN A NEIGHBORHOOD NEAR YOU //

If you're local to Los Angeles, you may have seen photos from the Campaign wheat-pasted around several locations in Silverlake, Echo Park and Highland Park. It was surreal for our team and our models to see this vision come to life in this way.

 This month and every month we are focused on the stories of our community — The stories that need to be told to uplift, encourage and celebrate otherness within oneself and as a collective community. It's been one of our greatest honors to share these stories, to share what Pride means to our community — This month and every month.

MORE FROM THE SHOOT : 

GLORIA (FOUNDER) & ASH // I AM : NATURAL

DARRELLE // I AM : GOING SOME WHERE 

 

LINDSAY // I AM : EVER-EVOLVING

DARRELLE & LINDSAY // THIS IS : NATURAL

ALEX // I AM : QUEER

DREW // I AM : FREE

SHIVA // I AM : A LOVER

MANDY // I AM : PASSIONATE

MANDY & SHIVA // THIS IS : NATURAL

MIYA // I AM : A MUSICIAN + ARTIST

MICKEY // I AM : REAL

GREY // I AM : SEX

----

SPECIAL THANKS TO OUR PRIDE '21 MODELS / THANK YOU FOR TRUSTING US WITH YOUR STORY : 

@DREWTIFULLL

@IDEALBLACKFEMALE

@MIYAFOLICK

@RUGRATSINPARIS

@LINDSAY_HEIMER

@DARRELLEVVV

@THEOFFICIALNEVERSHOUTALEEX

@SHIVA_LINGA_

@MICKEY.VAN.SEENUS

AND TO OUR AMAZING PHOTOGRAPHER :

@SIMONE.NIAMANI

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