We're thrilled to share some exciting news: NOTO Botanics is now available at Ulta.com.
This partnership represents a significant milestone for our brand and our community. When we started NOTO, our vision was to create vegan, multi-use products that work for everyone—regardless of gender, skin type, or how you choose to express yourself. Now, we're bringing that vision to one of the most trusted names in beauty retail.
Why Ulta?
Ulta Beauty shares our commitment to inclusivity and accessibility. This partnership allows us to reach new customers who are searching for clean, effective, gender-inclusive skincare and color products. Whether you're already part of the NOTO community or discovering us for the first time, we're excited to meet you where you shop.
What's Available
You'll find our core collection at Ulta.com, including our bestselling multi-use products that have become staples in skincare routines around the world. From our nourishing skincare essentials to our versatile color products, each item is formulated with the same premium, vegan ingredients and minimalist approach you know and love.
Shop Your Way
We believe in giving you the choice of where and how you shop. Whether you prefer to shop directly with us here at NOTO Botanics or through Ulta Beauty, we're here to support your journey to healthier, more radiant skin.
Shop directly with us: Experience our full collection, exclusive bundles, and direct support from our team. Browse our collection.
Shop at Ulta: Find NOTO at Ulta.com and earn your Ultamate Rewards points. Visit our Ulta page.
Learn more about both options on our Shop Your Way page.
What This Means for You
This launch doesn't change who we are or what we stand for. NOTO Botanics remains committed to creating premium, vegan, multi-use products with a practical, hype-free approach. We're still the same brand you trust—now just more accessible.
Thank you for being part of this journey. Your support has made this partnership possible, and we can't wait to continue growing together.
With gratitude,
Gloria Noto
Founder, NOTO Botanics