Radical skincare created with all gender needs in mind.
Vegan, cruelty-free + botanic powered ingredients.
Packaging made of recyclable + biodegradable materials.
BASIL YARROW MIST
A cooling, refreshing mist to tone and reset your face, skin + hair. Use in the morning as a face toner or throughout the day for an all over refresh.
DEEP SERUM - 1 OZ
Our top-rated, vegan facial oil that brightens, tightens + repairs the skin's barrier. Protects with hydration-rich, age managing botanical ingredients.
BIAN STONE FACIAL TOOL
Your skincare's BFF // Enhance vital circulation and lymphatic drainage + add extra benefits to your routine – sculpt, lift, firm, plump and depuff.
RE/SET REUSABLE FACE MASKS
Designed to bring moisture and hydration to the surface of the skin for instant brightening, plumpness, and softening of fine lines
Gloria Noto is a professional makeup artist and founder of inclusive, minimalist skincare line, NOTO Botanics. As a member of the LGBTQIA+ community, she created this all-natural, vegan line of edited essentials with every body + every body part in mind.
With over 15 years working as a leading makeup artist, Gloria saw how the space is filled with cocktails of chemicals + pollutants. While lacking inclusivity and representation. She sought out to create a new solution + community by developing a brand and products that reflected the changes we want to see – not only in ingredients, but also in the visual identity of what wellness and beauty could look like.
Traveling for me has always been a time to reset, reflect, and experience new places + cultures. This May, I was able to take an early spring/summer trip to Italy; exploring museums, local artisans, visiting friends, and enjoying all the coffee, pasta and gelato along the way.
I was bouncing around to different regions, Rome, Florence, Bologna, and Milan, and wanted to travel as light as possible throughout my three weeks there. To keep my skincare routine on point, I created my perfect travel kit // 4 key products [all TSA friendly] to stay refreshed, hydrated and grounded; in our recyclable, washable carry-all bag.
THE LOVE IS REAL
"...It’s refreshing, invigorating, doesn’t burn or irritate, and smells light and fresh. I use it on my hair/scalp and face - using it in the hair (for me) is perfect for in between washes to smell great and give a little styling power..."
"I cannot live without this serum! I discovered it about 6 years ago at a shop when I asked the woman working there how she had such amazing skin (she used this serum every day). Cut to me now having bought probably 20+ bottles. My dry combination skin just drinks it up and it smells heavenly! Whenever I go even a day or two without it there is a noticeable difference. Love love love"
"...Before I got it, I found it hard to believe that a thin strip of product-less silicone could bring my eyes back to life. But that’s the genius part of it; it works with whatever product you have underneath it to plump that tired skin and erase dark shadows. I was skeptical until my first try and now I’m definitely a believer. It’s amazing with Deep Serum and I can’t wait to try it with Moisture Riser. Affordable and effective!"
"This was an extra, free gift with my purchase. Honestly, wouldn't have thought to purchase this, but after using it; I was super impressed. I would totally have paid full price for this. It feels amazing on my skin and the weight provides great pressure to do more work than my hands alone. Very happy with this!"
COMMUNITY FIRST // CHAMPIONING INCLUSIVITY + INDIVIDUALITY
CLEAN // MADE WITH VEGAN, NATURAL + CRUELTY-FREE INGREDIENTS
SUSTAINABLE // AND ETHICAL IN PRACTICE, INGREDIENTS + PACKAGING
PHILANTHROPIC // WITH AN AGENDER OIL GIVE BACK FOCUSED ON BIPOC AND LBGTQIA+ NON-PROFITS
NOTO IS: FOR ALL
NOTO IS : FOR ALL OF YOUR PARTS
Formulated by beauty industry expert Gloria Noto, using high-performance, plant-based ingredients for effortless + honest results. Our edited collection is developed with a minimalist intention, diverse needs + genderless, multi-use function. To sustainably need less but have it all in a movement towards radical self care.
Self identity should be fun, radical, unique + thoughtful to the environment + our communities. NOTO is made in small batches, bottles are made of glass, plastics are made of PCR material. Boxes are made of recycled, biodegradable material. With a core of giving back, we also support the movement towards a better world of representation, sharing your stories + social awareness.