MULTI-USE / MINIMAL / UNI-SEXY Power in Simplicity
NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. The aspiration to be well is something we hold dear, and believe it should be available for everyone.
We also focus on:
Inclusivity - Customer reviewed real results - Minimal editorial design - A deep give back philosophy- Vegan & Cruelty free - Activism through Identity-
NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. We are a champion for ferocious courage in individuality with conscious living, cultivating a creative and mindful community.
We encourage you to be as minimal or as expressive as you wish.
MEET GLORIA NOTO
Gloria understands the beauty industry very well due to her extensive and intimate experience as a makeup artist + fine artist for over 12 years. Seeing all too clearly how the majority of manufactured products are cocktails of chemicals, pollutants, and fillers, Gloria sought out to create her own solution by developing products that reflected the changes she wanted to see. Change not only in ingredient, but also in the visual identity of what wellness and inclusivity look like. She believes that living well should not be a privilege, but instead - a right - and strives to make the highest quality products that are inclusive - diverse in cost - diverse in identity - with a philanthropic and activist based edge.