Power in Simplicity

NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. 
The aspiration to be well is something we hold dear,
and believe it should be available for everyone.

We also focus on:

Inclusivity -
Customer reviewed real results -
Minimal design -
A deep give back philosophy-
Vegan & Cruelty free - 
Activism through Identity- 

NOTO celebrates the authentic and diverse layers of what self expression and beauty can mean. We are a champion for ferocious courage in individuality with conscious living, cultivating a creative and mindful community. 

We encourage you to be as minimal
or as expressive as you wish. 


Gloria understands the beauty industry very well due to her extensive and intimate experience as a makeup artist + fine artist for over 12 years. Seeing all too clearly how the majority of manufactured products are cocktails of chemicals, pollutants, and fillers, Gloria sought out to create her own solution by developing products that reflected the changes she wanted to see. Change not only in ingredient, but also in the visual identity of what wellness and inclusivity look like.  She believes that living well should not be a privilege, but instead - a right - and strives to make the highest quality products that are inclusive - diverse in cost - diverse in identity - with a philanthropic and activist based edge. 


Through our content and sales of our AGENDER Oil product - we strive to create impact through action - via non-profit support for those in need, the arts, and equality. and the environment.  We strive to cultivate community building and have have supported organizations such as : Planned Parenthood, LGBT Youth Center LA, Sierra Club, ACLU, Audre Lord Project, Black Mama's Matter, etc. 

"I launched Agender Oil because I wanted to be more than a company that puts out a product that claims to care about its community and environment, but rather to claim this and also apply action through it.  It's important for me to connect with my community through my work, as a business owner, and as a queer woman.  This felt like a conduit to pursuing and cultivating that connection and care in an authentic and honest way that feels very personal and close to me." - Gloria Noto   

As of now, we have raised over $17,000 in donations.  
 Lets not just look good but - but also let us do good.